Level 2 · Most Popular
Ascent
Marketing systems for general contractors designed for scale and predictable growth. You have already built something real. Crews are active. Revenue is solid. Ascent is built for contractors doing roughly $2M+ who are ready to move beyond hustle and into strategy.
Startup Fee
$3,500
Monthly Investment
$3,285
Min. Ad Spend
$2,500/mo
Commitment
12 Months
The Outcome
What Ascent Delivers
A predictable, scalable marketing engine that consistently generates higher-quality leads, improves close rates, and turns growth into a controlled strategic advantage instead of a monthly gamble.
Deliverables
What's Included in Ascent
Paid Advertising (Meta Ads Management)
- Advanced audience targeting and testing
- Cold traffic campaigns to drive qualified inquiries
- Retargeting across multiple touchpoints
- Conversion tracking and performance optimization
- Creative testing across multiple ad angles and messages
- Landing page and follow-up alignment across the funnel
Minimum Ad Spend: $2,500 per month (client-funded media budget), strategically allocated across prospecting, retargeting, and scaling campaigns.
SEO Growth Layer
- New SEO-optimized website
- Local SEO plus broader service-area visibility strategies
- Citation management
- Location and service pages
- Structured search visibility optimization
- Conversion-focused website improvements
- Ongoing content creation and optimization
Ascent takes the visibility layer from Base Camp and turns it into an ongoing SEO campaign. The website, content, search structure, and conversion improvements work together to create stronger organic demand over time.
Social Media Management
- Everything included in Base Camp, expanded to 3 posts per week
- Richer content development with optional video and storytelling
- Invitation to appear on The Topping Off Podcast
Reporting, Strategy & Support
- Monthly dashboard and strategy call
- Dedicated account manager
- Ongoing guidance and optimization
Lead Capture, CRM, Email & SMS Follow-Up
- 1 monthly newsletter or promotional campaign
- Lead nurture and warm-up sequences
- Automated text follow-up for new leads
- Topping Off HQ CRM to track marketing activity and lead progression
Why Ascent Exists
At this stage, the problem is not just visibility. It is efficiency and control. You do not need more random leads. You need better intent, stronger conversion, more predictable volume, and clearer insight into what is driving revenue. Ascent connects Meta ads, automation, SEO, content, and email into a single system so you can scale demand without sacrificing lead quality.
Expected Results
What General Contractors Notice with Base Camp
More predictable inbound lead volume
Higher lead quality across channels
Paid and organic marketing that support each other
Marketing decisions guided by data
Growth that feels intentional, not chaotic
Why GC Sherpa
Why Contractors Trust GC Sherpa for Ascent
Middle-Stage Expertise
Industry-focused strategy built for contractors in the $2M+ growth stage.
Integrated Systems
Integrated marketing systems instead of siloed tactics that waste budget.
Performance Visibility
Clear performance visibility tied to real outcomes, not vanity metrics.
Ascent Questions
Frequently Asked Questions
Yes. Ascent is designed to improve lead quality, conversion, and efficiency so growth becomes more controlled.
Paid campaigns can begin producing qualified demand quickly, while organic channels continue building trust and improving long-term performance.
No. Strategy, execution, optimization, and reporting are all handled by GC Sherpa.
It is not ideal for very small contractors who are not ready to invest or very large firms that need enterprise-level internal infrastructure.
Previous Level
Base Camp
Foundation, consistency, and dependable lead flow for contractors doing $500K+.
Next Level
Summit
Market leadership, regional scale, and advanced strategy for contractors doing $5M+.
Scale With Confidence
Ready for Predictable, Scalable Growth?
Book a strategy call and we’ll assess whether Ascent is the right program for your stage of growth.