GROWTH-FOCUSED WEBINARS FOR CONTRACTORS
Built to help contractors make smarter marketing decisions
These webinars are designed for general contractors who want to make smarter decisions about their marketing, website, and visibility. Each session focuses on practical strategy, real examples, and clear direction so you’re not guessing where to spend your time or budget next.
ON-DEMAND SESSION
This on-demand session breaks down what contractors should be focusing on right now, with clear explanations and practical guidance pulled directly from real client work.
Episode 1: Your 2026 Marketing Program Webinar
Episode Overview
In this recorded session, Kevin Sterling, Director of General Contractor Growth at GC Sherpa, walks through how contractors should be thinking about marketing heading into 2026. The discussion covers where contractors often overcomplicate things, what’s still driving results, and how to build a focused marketing program that supports steady growth instead of scattered efforts.
This session is helpful whether you’re adjusting an existing strategy or starting fresh and want a clearer picture of what actually deserves your attention.
Want to Catch the Next Session Live?
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The New SEO and GEO Formula for General Contractors
March 12, 2026 | 7:30 PM – 9:00 PM ET
General contractors who want stronger visibility in 2026 cannot rely on outdated SEO tactics alone. The New SEO and GEO Formula for General Contractors reveals how search, maps, and geographic authority now work together to drive high-intent local leads.
FREE WEBINAR RESOURCES
These free resources are the same tools referenced throughout our webinar sessions. They’re designed to help you apply what’s discussed, gain clarity around your numbers, and build a more focused marketing approach after the session ends.
Marketing Calculator
A simple calculator used during the webinar to break down revenue goals into required leads, service calls, and a realistic marketing budget. It helps contractors understand what it takes to hit their targets and where marketing efforts should be focused.
General Contractor Keyword List
The keyword list referenced in the webinar, featuring commonly searched general contractor, remodeling, and related terms for SEO and PPC. Use it to see how homeowners are searching and identify opportunities in your local market.
Your 2026 Marketing Program Workbook
The workbook used in the webinar to help contractors plan a focused marketing program for the year ahead. It walks through goal setting, positioning, and channel priorities so your marketing efforts work together instead of feeling scattered.
Looking for an Easier Way to Make Sense of Your Marketing?
Whether you’re watching a recorded session, joining live, or working through the resources, everything here is designed to help you understand what’s working, what’s not, and where to focus next with more confidence.