Base Camp

Level 1

Marketing systems for general contractors built to create consistent leads. If your business is doing roughly $500K+ in annual revenue but growth still feels unpredictable, Base Camp was built to replace that uncertainty with a real marketing system.

Startup Fee

$2,500

Monthly Investment

$1,550

Min. Ad Spend

$1,500/mo

Commitment

3 Months

The Outcome

What Base Camp Delivers

We help you show up professionally online, attract and nurture leads across the buying process, and stay top of mind with past and current prospects. This is not about vanity metrics. It is about visibility, credibility, and steady lead flow you can count on.

Deliverables

What's Included in Base Camp

Paid Advertising (Meta Ads Management)

Target homeowners in your service area
Run cold traffic campaigns to generate new inquiries
Retarget website visitors and engaged prospects
Connect campaigns directly to your lead system
Manage and optimize ad performance monthly

Minimum Ad Spend: $1,500 per month (client-funded media budget). Budget is split between prospecting and retargeting to balance lead flow and follow-up visibility.

Foundational Local SEO

Base Camp includes foundational local visibility support. This is not a full SEO campaign. It is the first layer that makes sure prospects find a business that looks active, credible, and trustworthy when they search.

Social Media Management

Organic visibility helps lower acquisition cost over time. The goal is maintaining a credible, active brand presence while paid campaigns drive immediate attention.

Reporting, Strategy & Support

Lead Capture, CRM, Email & SMS Follow-Up

Most GC projects are highly visual and trust-based. These systems help you stay in front of prospects, respond faster, and create a stronger buying experience from first contact forward.

Why Base Camp Matters

Today, even referral-based prospects check you out online before they call. If your business does not show up clearly, consistently, and professionally, you lose opportunities before the first conversation ever happens. Base Camp is built for contractors who are past survival mode but stuck in inconsistent growth.

Expected Results

What General Contractors Notice with Base Camp

Better, more qualified inbound leads

Stronger first impression before the sales call

Less price-shopping and fewer low-fit inquiries

More consistent visibility across service areas

Less time chasing work, more time closing it

Why GC Sherpa

Why Contractors Trust GC Sherpa for Base Camp

Industry-Focused

Marketing built specifically for general contractors — not a generic agency approach.

Connected Systems

Integrated systems instead of disconnected tactics that don't talk to each other.

Clear Reporting

Clear communication and reporting without vague dashboards or vanity metrics.

Common Questions

Frequently Asked Questions

Do I still need Base Camp if most of my work comes from referrals?

Yes. Base Camp does not replace referrals; it strengthens them. Most homeowners still search your company before they call. This tier makes sure what they find builds trust quickly.

How long does Base Camp take to start working?

You should feel early wins through stronger positioning, cleaner follow-up, and active campaigns. Paid ads often need an initial learning period before performance becomes more predictable, and optimization continues from there.

Can Base Camp help me show up in more towns or service areas?

Yes. Meta targeting and local visibility work are built to expand your visibility across the markets you want to serve, not just where your office is located.

Is this a good fit if I am already busy?

Yes. This level is built for contractors who are busy but tired of feast-or-famine demand. The goal is to make lead flow more reliable.

What if I do not have a marketing team?

You do not need one. Base Camp includes strategy, execution, reporting, and support so you can stay focused on operations and sales.

Ready for More?

Outgrowing Base Camp?

When you’re ready for higher-quality leads, a full SEO campaign, and a new website, Ascent takes your marketing to the next level.

Get Started

Ready to Build a Real Marketing Foundation?

Book a strategy call and we’ll take an honest look at whether Base Camp is the right fit for where your business is today.