
How to Turn Project Photos Into Client-Generating Social Media Content
Contractors in New York and the San Francisco Bay Area are sitting on a goldmine of visual content every single
Join the FREE Webinar: Maximizing Contractor Effectiveness at Home Shows | Thursday, May 21, 2026 at 7:30 P.M. – 9:30 P.M. EDT









Our webinar series is built for general contractors who want practical, real-world guidance on growing their business. Each session breaks down proven strategies around marketing, positioning, and conversion, with clear takeaways you can apply immediately.
This recorded session walks through how general contractors should be thinking about their marketing going into 2026. Hosted by Kevin Sterling, Director of General Contractor Growth at GC Sherpa, the webinar covers what’s changing, what still works, and how to build a focused marketing program that supports consistent growth instead of scattered efforts.
Whether you’re refining your current strategy or building a plan from scratch, this session provides clarity on where to prioritize your time and budget.
Most marketing companies don’t understand what it’s like to run a contracting business—but we do. GC Sherpa isn’t here to throw buzzwords or fancy charts at you. We’re here to deliver results that grow your business, plain and simple.
Here’s what makes us different:

Contractors in New York and the San Francisco Bay Area are sitting on a goldmine of visual content every single

Building a strong Instagram presence for your construction business takes more than posting job site photos. This guide walks you

Alt text and image captions are two of the most underused tools in digital marketing. When written with intention, they

15 Minute Meeting