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Hi, I’m Kevin Sterling. I founded GC Sherpa because I’ve been where you are—working hard, juggling projects, and trying to figure out how to make your business stand out. After 15+ years in design and marketing, I realized too many general contractors were stuck with outdated websites, poor visibility, and no clear path to fix it.
Alt text and image captions are two of the most underused tools in digital marketing. When written with intention, they
Construction teams in New York and the San Francisco Bay Area lose hours every week hunting through unorganized photo libraries,
Structuring local SEO landing pages by service area is one of the most reliable ways to capture high-intent search traffic
Contractor landing pages fail not because of bad services, but because of weak design decisions that erode trust before a
A contractor newsletter transforms past clients into repeat customers and referral sources when executed with strategic content, consistent delivery, and